A CARE gift: The best solution to avoid the drudgery of the holidays

Dec 03, 2012

(OTTAWA, December 3, 2012) – For too many Canadians, the holidays can be a time of stress and frustration.

The spirit of the season seems to get lost searching for a parking spot, slogging through malls and finding that “perfect gift” to be a dud.

This year, CARE is calling on Canadians to skip the mall and give their loved ones a gift that truly keeps on giving. A CARE gift will empower women and girls around the world to be healthy, educated and able to lift themselves and their families out of poverty.

“It’s so easy to get caught up in the need to buy material items,” says Kevin McCort, president and CEO of CARE Canada. “A CARE gift is a perfect alternative for those who want to give their loved ones something that helps the world’s poorest communities build better lives for themselves.”

CARE’s new holiday catalogue features more than 40 fun and unique gift ideas that Canadians can give friends, family and coworkers to support CARE’s efforts to fight poverty worldwide. These include

  • The gift of a goat will improve a family’s nutrition and access to income.
  • Send a girl to school for a year and give her the power to lift her and her community from poverty.
  • Help a woman start a business and empower her family and community to thrive.

Why head out in the cold? Canadians can browse these gift ideas and more from home with the online catalogue at www.care.ca/holiday. Each gift comes with a personalized holiday electronic card that shoppers can send to their gift recipient.

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For more information or to arrange an interview, please contact:
Suzanne Charest   
Director, Communications and Marketing, CARE Canada
Tel:  613-228-5641
Cel:  613-790-2134

About CARE
Founded in 1945, CARE is a leading international humanitarian organization fighting global poverty. In over 80 countries, CARE works with the poorest communities to improve basic health and education, enhance rural livelihoods and food security, increase access to clean water and sanitation, expand economic opportunity, help vulnerable people adapt to climate change and provide lifesaving assistance during emergencies. CARE places special focus on working alongside women and girls living in poverty because, equipped with the proper resources, women and girls have the power to help whole families and entire communities escape poverty. To learn more, visit www.care.ca.