CARE launches its Month of Mothers campaign by announcing newest ambassador – Canadian hockey superstar Cassie Campbell-Pascall

May 01, 2012

OTTAWA, May 1, 2012 – CARE Canada’s Month of Mothers campaign launches today with the announcement of its newest Ambassador of Change, Canadian Olympic hockey champion Cassie Campbell-Pascall.

“I wanted to partner with an organization that was truly making a difference in the lives of women and children around the world,” said Campbell-Pascall.

As a CARE ambassador, the two-time Olympic gold medalist will promote CARE’s work and help launch its inaugural Month of Mothers campaign to celebrate Mother’s Day and honour mothers worldwide during the month of May.

“After researching a number of different organizations to support, CARE seemed like a natural fit,” she said. “I was impressed with what CARE does right from the start and their mission to empower women and girls aligns with my own personal values.”

Campbell-Pascall is the latest addition to CARE Canada’s Ambassador of Change program. She joins prominent Canadians Jully Black, Kim D’Eon, Tanya Kim and Sarah Slean. These individuals have all been chosen as CARE ambassadors based on their commitment to sharing CARE’s dedication to fighting global poverty and empowering women and girls. 

“The support of our ambassadors is essential to helping us extend our reach and engage even more Canadians to learn about these important issues,” said Kevin McCort, CARE Canada president and CEO. “We are absolutely thrilled to have Cassie Campbell-Pascall on board to help us spread CARE’s message even further.”

CARE’s Month of Mothers campaign encourages Canadians to honour their mothers, and mothers around the world, throughout the month of May. This includes making a donation in honour of their mother, purchasing a unique CARE gift or holding a fundraiser. This support will help CARE empower mothers around the world to be healthy, educated and able to lift themselves and their families out of poverty. Canadians can learn more at


To arrange an interview with Cassie Campbell-Pascall, please call: 
Alison Frehlich
Communications Manager, CARE Canada

About CARE: Founded in 1945, CARE is a leading international humanitarian organization fighting global poverty. In over 80 countries, CARE works with the poorest communities to improve basic health and education, enhance rural livelihoods and food security, increase access to clean water and sanitation, expand economic opportunity, help vulnerable people adapt to climate change and provide lifesaving assistance during emergencies. CARE places special focus on working alongside women and girls living in poverty because, equipped with the proper resources, women and girls have the power to help whole families and entire communities escape poverty. To learn more, visit

About Cassie Campbell-Pascall: An influential Canadian both on and off the ice, Cassie Campbell-Pascall was a member Canada’s national women’s hockey team winning two Olympic gold medals, one Olympic silver and six World Championships. She served as captain of the Canada’s National Women’s Team from 2001 until her retirement in 2006, making her the longest serving captain in Canadian hockey history.  Cassie Campbell-Pascall was the first woman to do colour commentating on CBC's Hockey Night in Canada where she continues to work as a sports analyst. Beyond her involvement with a number of charities, she is also a highly-regarded speaker on leadership and teamwork.


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