CARE Canada partners with corporations to create impact in the fight against global poverty
Leading companies know that “business as usual” has changed. Stakeholders including investors, customers, employees, suppliers, and communities increasingly want companies to address and see progress on a broader range of measures beyond the bottom line including social and environmental performance. Corporate Social Responsibility (CSR) helps to align values of all stakeholders, set expectations and create accountability.
Did you know?
- Corporations who make a conscious effort to be more socially responsible will benefit both in terms of profits and in talent recruitment (Abacus Data)
- 71% of employees want to work for companies that commit to social and community concerns (Conference Board of Canada)
- A large percentage of Canadians care about corporate social responsibility and most are willing to use their purchasing power to buy goods and services from companies with a good CSR record (Abacus Data)
- 64% of Canadians will recommend a brand they have tried or heard about to friends and family when it is for a good cause they believe in (Edelman Good Purpose Survey)
- 67% of Canadians said they would switch brands that are comparable in quality and price if the brand supports a cause they believe to be worthy (Edelman Good Purpose Survey)
- 71% of Canadians said brands should spend less money on "advertising" and more on causes (Edelman Good Purpose Survey)
CARE connects with socially responsibly companies and engages in multi-asset partnerships, including: traditional corporate philanthropy; employee engagement; cause-related marketing (consumer engagement); sponsorship; project collaboration; contributions in-kind; marketing promotions; expertise sharing; and funding leverage.
As a recognized leader in the global community with a reputation for impact, quality, and sustainability, CARE will work with you to explore your CSR strategies and co-create an innovative partnership that delivers both social and business impact. A partnership with CARE will also help to:
- Attract and retain staff
- Engage your employees and enhance corporate culture
- Enhance customer satisfaction and loyalty
- Build brand exposure and credibility
Some of our valued corporate partners include Gap, Van Houtte, Mastercard Foundation, Crabtree & Evelyn, Metro, Open Text, Potash Corporation, EllisDon, Export Development Canada, and MBNA.
GAP Give Get lets you shop and save! During their event, customers get 30% off at Gap, Banana Republic and Old Navy and 5% of the proceeds come to CARE.
Mastercard Foundation partnered with CARE to expand village savings and loans associations (micro-finance programming) in Rwanda and to generate new knowledge on cost-effective ways to offer financial services to remote poor.
Open Text did a global appeal to its employees to encourage gifts for both the Haiti and Pakistan emergencies and used CARE’s online fundraising tool. Employee gifts were matched by the company and the Canadian government.
Crabtree & Evelyn sold ethically produced totes made by Malaysian women and sold them in their 25 stores across Canada and a percentage of the proceeds were given to CARE.
If you want to learn more about how CARE build’s partnerships with the private sector, communities and government to create solutions to poverty please contact Geneviève Lemay at email@example.com or 514-443-3898.