CARE Canada announces support to improve the economic well-being of ethnic minority women in Vietnam

14 APRIL 2022 – Today, with the support of Global Affairs Canada, CARE Canada announces a new initiative called AWEEV (Advancing Economic Empowerment in Vietnam) that will empower rural and ethnic minority women to build their agency and capacity to participate in dignified work. 

The four-year project, with $4.4 million contributed by Global Affairs Canada, will be implemented through CARE International in Vietnam and local partners, harnessing their local expertise, knowledge and skills to ensure sustainability and quality results.  

CARE local partners include: The Women’s Union, Department of Agriculture and Rural Development, Centre for Organic Development and Support (CODAS), VietED Center and Institute for Research on Development Communication (RED).  

This locally led model is aligned with CARE Canada’s new strategic plan, which includes a commitment to ensure that our projects are community led and strive to champion and model localization and decolonization in all our work. 

Through capacity building and participatory approaches, AWEEV will also work with a diverse set of stakeholders, including civil society organizations, media organizations, private sector companies, local leaders, and male gender champions to promote the economic rights of ethnic minority women and to equitably support them to exercise their economic rights. AWEEV seeks to ensure women are participating in paid economic activities, particularly in the tea production sector, and earning income from on-farm and off-farm livelihoods, with an expected reach of 2,635 ethnic minorities women and men in nine communes of two districts across two provinces: Ha Giang and Lai Chau province.  

In order to ensure that the project’s results are sustainable and that the project has a positive impact on the environment and biodiversity, AWEEV will support tea producers and the farmers who engage on on-farm and off-farm livelihoods. The project will increase their capacity to identify climate change and environmental risks to their livelihoods such as increased pests and diseases and extreme weather events. With this increased capacity, the tea producers will be able to apply climate-smart practices to protect their livelihoods from the negative impacts of climate-related shocks and stresses, and ultimately increase their resilience.   

As women in Vietnam spend 4.6 hours per day on unpaid care and domestic work, AWEEV’s priority will be to address this unpaid care burden that ethnic minority women face. AWEEV will work to reduce the number of hours spent on unpaid care and redistribute them in the household by working with communities to transform social norms and engage men and boys.  

Ultimately, as AWEEV is a targeted gender equality initiative, it will address important gender inequalities, seek to advance gender equality, and improve the quality of life for ethnic minority men and particularly women.  

Learn more about the project.


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Media Relations
CARE Canada

About CARE Canada:

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization working around the globe to save lives, defeat poverty, and achieve social justice. CARE puts women and girls at the centre of our work because we know we cannot overcome poverty until all people have equal rights and opportunities. CARE develops solutions alongside women and girls to lift themselves, their families, and communities out of poverty and out of crisis. CARE works in over 100 countries around the world.

To learn more about CARE Canada, visit

About CARE International in Vietnam 

CARE International in Vietnam is a creative and dynamic organization which has worked with Vietnamese and international partner organizations since 1989 in over 300 projects. We recognize that the key to achieving equitable development outcomes lies in addressing deeply rooted, structural underlying causes of poverty and injustices which contribute to the exclusion and vulnerability of particular groups in society. Our long-term program goals in Vietnam are to ensure that urban and rural areas equitably benefit from development, are resilient to changing circumstances and have a legitimate voice. To learn more, visit and