How we can work together to end the silence about the world’s humanitarian crises

Media coverage of hidden crises does not always shine a light for those in need.

Around the world, millions of women and girls are suffering in silence  through unimaginable poverty, inequality and humanitarian disasters.

Media coverage of these ongoing crises, so crucial to generating awareness, support and assistance, does not always shine a light for those in need.

So, how can we come together and ensure that the stories of those suffering in silence are heard?

In February 2019, CARE released its third annual Suffering in Silence report. The study explores which emergencies affecting more than one million people earned the least amount of news coverage in English, French and German media.

While the report highlights the top ten crises outside the headlines, it also offers eight recommendations for how governments, politicians, journalists, aid agencies and individuals can help those who too often suffer in silence.

1. Countries affected by crises must bear the bad news

When human suffering is met with silence, the consequences are grave. Crises that are neglected are also often the most underfunded and long-lasting. Given that a number of crises in the CARE report come from food insecurity and the underlying risks of climate change, affected countries must push for media coverage to enable them to better meet the needs of the population. This not only means allowing reporters to cover stories with full access and safety, but also to proactively provide information on needs, achievements and gaps. In a digital landscape built on attention and visibility, this enables countries to demonstrate their commitment and helps media outlets tell the stories and call for much-needed action.

2. Media access as a condition of aid

Media access, visa issues and attacks on journalists continue to be one of the biggest obstacles for crisis reporting. According to the latest numbers of Reporters Without Borders, the media is facing an unprecedented wave of hostility, with 80 journalists killed in connection with their work, a further 348 imprisoned and 60 held hostage in 2018.

Press freedom is essential to shine a light on issues that would otherwise be forgotten. UN member states, donors and aid agencies must insist on media access as a condition of political support and aid to affected countries. This not only applies to international media but is of vital importance to local journalists.

3. Humanitarian funding to raise awareness of crisis

With close links between media coverage, public awareness and funding, generating attention is a form of aid. With dwindling news budgets leading to less investment in foreign coverage, humanitarian funding should include budget lines to raise public awareness, particularly in low-profile countries, so we can raise more funds to help. This could be used for aid agencies and other actors to offer press visits to emergency-affected areas, provide logistical support for freelance journalists, capture raw footage for news coverage or support training for journalists.

4. Politicians must use their voices too

Individual politicians can play a key role in driving media attention to crises that matter to their constituents, including diaspora groups, church groups and other civil society organizations working in trouble spots around the world.

In countries like Canada, parliamentary associations pride themselves on speaking up about issues that do not get adequate coverage. When they do, they can be a powerful force – not only to focus the government, but also to capture domestic media attention. Politicians can also work with civil society organizations to provide evidence and help formulate questions, speeches and motions to direct wider public attention towards the world’s forgotten crises.

Press freedom is essential to shine a light on issues that would otherwise be forgotten.

5. Crisis reporting needs to include the experiences of women and girls

All people suffering from disasters and crises are uniquely vulnerable. But women and girls are doubly so. When extreme violence, hunger or climate affect them, they are the first to be trafficked for sex or child labour, the first to be exploited as tools of war and the first to lose their childhoods. Meanwhile, they are the last to eat, the last to be enrolled in school and, too often, the last to be valued.

Securing funding for the protection of women and children is difficult when other pressing needs, such as food or water, are often prioritized. Much-needed support for trauma counselling, reproductive health and addressing gender-based violence often remains underfunded.

Reporting on the misery and adversity women and children endure is of major importance in order to ensure that their voices are heard and concerns addressed. When reporting on sensitive issues such as gender-based violence and abuse, media outlets must ensure proper consent practice and interview training for their reporters.

6. Journalists and aid agencies can work together to tell balanced stories and more of them

The emphasis on online outlets means that previous arguments of limited space in a newspaper or broadcast no longer apply. Journalism in the age of the open web has unlocked doors for reporting that transcends time and space, and offers limitless possibilities.

News editors also need to challenge the assumption that audiences are uninterested in humanitarian news. According to a survey conducted by the University of East Anglia, about 60% of people claimed to follow news about humanitarian disasters more than any other type of international news.

While financial pressures can strain the ability of media outlets to send reporters abroad, it is important to approach the meaning behind conflict of interest guidelines and to critically question whether not telling an important story is the better alternative to accepting logistical support from donors or aid agencies to cover a crisis. Certainly, aid actors should not expect favourable coverage in return for assisting reporters to reach affected populations. Like the humanitarian principles that underpin aid work, journalism ethics need to be held up to the highest standards. In order to ensure the stories of those who suffer in silence are told, journalists and aid actors need to work together while respecting each other’s areas of responsibility.

7. We can help end the suffering by ending our own silence

Raising awareness and drawing attention to crises and disasters in the public is not only the job of the media. Aid agencies can and should play their part in reporting on neglected crises and highlighting the voices of people affected. Not only is it important to invest in trained communications and media specialists, but to also think about innovative ways of reaching people, particularly given limited humanitarian funding. Hiring freelance communication experts shared between agencies or offering joint trainings to local journalists are some options.

8. Putting our money where our news is

Interested in foreign aid and humanitarian news? Then support it. From subscribing to news outlets that best reflect personal interest, complimenting journalists on good reporting or letting reporters and editors know of the importance of humanitarian issues, there are plenty of ways for readers to support the media outlets that continue to report on humanitarian crises. Donors can also support journalism fellowship programmes, some of which encourage foreign reporting and independent journalism in developing or crisis countries.


Read the full CARE Suffering in Silence report, which highlights the top 10 under-reported emergencies in English, French and German media in 2018.

News releases and statements

Ukraine one year on: “Women are rising in support of each other,” ...

Read More
News releases and statements

Deadly earthquake leaves thousands of people in Türkiye and Syria vul...

Read More

A year of war in Ukraine: Yulia’s story

Read More